DD News के नए Logo के रंग पर क्यों खड़ा हो गया विवाद...

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सरकार संचालित दूरदर्शन के प्रमुख चैनल DD News ने अपने नए आधिकारिक Logo का हाल ही में अनावरण किया है, जिस पर विवाद खड़ा हो गया है.

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जहां चैनल ने अपने इस कदम को बदलाव के रूप में पेश किया है, वहीं विपक्ष के नेताओं ने लोकसभा चुनावों से ठीक पहले इस बदलाव को लागू करने की जरूरत पर सवाल उठाया है.

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16 अप्रैल को DD News ने अपने एक्स हैंडल पर कहा था, ‘हम अब एक नए अवतार में उपलब्ध हैं. एक ऐसी समाचार यात्रा के लिए तैयार हो जाइए जो पहले कभी नहीं देखी गई. बिल्कुल नए DD News का अनुभव करें!’

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दरअसल चैनल ने Logo का रंग लाल (Ruby Red) से बदल केसरिया (Saffron) कर दिया है, जिसके बाद कथित ‘भगवाकरण’ (Saffronisation) के लिए यह विपक्षी दलों के निशाने पर आ गया.

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2012 और 2014 के बीच प्रसार भारती के सीईओ रहे TMC सांसद Jawhar Sircar ने कहा, ‘दूरदर्शन ने अपने ऐतिहासिक फ्लैगशिप Logo को भगवा में रंग दिया है! मैं इसके भगवाकरण को चिंता के साथ देख रहा हूं. यह अब प्रसार भारती नहीं है, यह प्रचार भारती है!’

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आलोचनाओं पर प्रतिक्रिया देते हुए प्रसार भारती के सीईओ गौरव द्विवेदी ने बताया कि नए लोगो में ‘आकर्षक नारंगी (Orange) रंग’ है.

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उन्होंने कहा, ‘चमकीले, आकर्षक रंग का उपयोग पूरी तरह से चैनल की ब्रांडिंग और Visual Aesthetic के लिए किया गया है. इसमें कुछ और देखना या पढ़ना दुर्भाग्यपूर्ण है.’

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अधिकारियों ने बताया कि जब 1959 में दूरदर्शन की शुरुआत हुई थी तो भगवा लोगो था. इसके बाद लोगो के लिए नीले, पीले और लाल जैसे अन्य रंग लाए गए.

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अयोध्या में राम मंदिर के उद्घाटन के कुछ महीने बाद मार्च में दूरदर्शन ने घोषणा की थी कि वह प्रतिदिन सुबह रामलला की प्रार्थनाओं का सीधा प्रसारण करेगा.

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