WC Final से पहले डिज़्नी ने कैसे कमा लिए 2.2 लाख करोड़ रू?

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जब बात शेयर बाजार से कमाई की आती है तो काम क्रिकेट ही आता है. इसका ताजा उदाहरण भारत में हो रहे क्रिकेट वर्ल्ड कप के दौरान देखने को मिल चुका है.

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इस वर्ल्ड कप के ब्रॉडकास्टर डिज्नी हॉटस्टर की पेरेंट कंपनी का शेयर वर्ल्ड कप शुरू होने से लेकर फाइनल मुकाबला खेले जाने से पहले तक करीब 19 फीसदी उछल चुका है.

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यहां तक कि कंपनी की वैल्यूएशन में 2.2 लाख करोड़ रुपए का इजाफा देखने को मिल चुका है.

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आइए आपको भी बाजार के आंकड़ों से समझाने का प्रयास करते हैं कि आखिर डिज्नी हॉटस्टार में कंपनी को कैसे हो गई कमाई?

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इस बार डिज्नी हॉटस्टार ने ग्लोबल व्यूअरशिप के एक या दो बार नहीं बल्कि तीन बार रिकॉर्ड तोड़े हैं.

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पहली बार रिकॉर्ड 23 अक्टूबर के दिन इंडिया-न्यूजीलैंड लीग मुकाबलों में टूटा. इस मैच को ग्लोबली 4.3 करोड़ लोगों ने देखा.

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उसके बाद 5 नवंबर को कोलकाता के ईडन गार्डन के मैदान पर इंडिया वर्सेज साउथ अफ्रीका के बीच शानदार मुकाबला खेला गया.

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भारत और न्यूजीलैंड के इस मैच ने तमाम रिकॉर्ड टूट गए और ग्लोबली 5.3 करोड़ लोगों ने देखा.

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रविवार यानी आज फाइनल होने वाला है. उम्मीद की जा रही है कि ये रिकॉर्ड भी टूट सकता है. इस मैच को हॉट स्टार पर 6 करोड़ से ज्यादा लोग देख सकते हैं.

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